DEBORAH KHODANOVICH

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BLACK ARCHITECTS AND INTERIOR DESIGN ASSOCIATION (BAIDA)

BAIDA is dedicated to promoting Black representation in Canadian architecture and interior design. Seeking to strengthen its mission, BAIDA commissioned Frontier to refine its messaging and redesign its visual identity. The newly crafted logo showcases custom curvy letterforms that symbolically connect, reflecting the organization’s commitment to fostering connections among Black designers with the wider design community, and across the African diaspora. The logo we created is all about that connection, bringing shapes together to fill spaces and create intersections for cultivating expertise. The logo stands apart from conventional geometric-sans designs in the industry, establishing a unique visual language for BAIDA.

Project Collaborators: Sarah Paul, Paddy Harrington, Jessica Leong, Adélie Touraille.
Process  Custom letterform explorations for the logo development
As a part of the design system, the connection points and curves of the logo are used as graphic crops to hold, highlight, and connect content.
Process Strategy working session with the BAIDA team
Process  Field trip with the visual identity team at the AGO
Inspired by the work of W.E.B. Du Bois, the BAIDA brand comes with a range of graphic devices made for inforgraphics.
They are a striking visual support, expressing data and statistics relevant to Building Up Black Design Futures.



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