STARTS
Starts is a cannabis edibles brand that believes in the simple and sweet ease of living life. The brand is focused on welcoming everyone to the party, nostalgic roots, and just having a good time.
The identity concept is inspired by everyone’s favourite parts of nostalgic 90s pop culture: candy packaging, 90s fashion, and TV culture. It’s fun-loving, carefree, and doesn’t take itself too seriously. The juicy and bubbly custom lettering grows into a playful and free-spirited visual system, bursting with flavour.
Project Collaborators: Jessica Leong, Hannah Vance, Sarah Paul, Paddy Harrington
View the brand guidelines