DIVVY CANNABIS CO.
Divvy is a cannabis brand that believes in no nonesense and great value. They approached Frontier to design and develop their entire brand and vision. It’s goal was to make the most, of the best product, for the least cost.The concept for the identity is all about Divvy being your friendly neighbour. The identity is inspired by the idea that Divvy can be that friend of a friend who becomes your friend. The design has a signature look around loose and casual marks all written in sharpie, bringing the human connection into the work, and precludes unnecessarily glossy marketing.
Project Collaborators: Paul Kawaii, Eric Francisco, Jessica Leong, Paddy Harrington.
View the brand guidelines