BLACK ARCHITECTS AND INTERIOR DESIGN ASSOCIATION (BAIDA)
BAIDA
is dedicated to promoting Black representation
in Canadian architecture and interior design.
Seeking to strengthen its mission, BAIDA
commissioned Frontier to refine its messaging
and redesign its visual identity. The newly
crafted logo showcases custom curvy
letterforms that symbolically connect, reflecting
the organization’s commitment to fostering
connections among Black designers with the
wider design community, and across the African
diaspora. The logo we created is all about
that connection, bringing shapes together
to fill spaces and create intersections for
cultivating expertise. The logo stands apart from
conventional geometric-sans designs in the
industry, establishing a unique visual language
for BAIDA.Project Collaborators: Paddy Harrington, Jessica Leong, Sarah Paul, and Adélie Touraille.