DEBORAH KHODANOVICH

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INDIA RISING

The Avengers of Brown Basketball
Founded by Gautam Kapur, India Rising brings together the world’s best Indian-origin basketball players. Sure, there is the Indian National Team, but that’s only for Indian passport holders, not Indian-Americans, Indo-Canadians, and others. Kapur enlisted the team into ESPN’s The Basketball Tournament, a single-elimination sixty-four-team bout with more than fifteen million global viewers. While at Frontier, I helped to design the jersey, logo, and visual identity, celebrating the rise of the diaspora on the global basketball scene.

Project Collaborators: Jessica Leong, Sarah Paul, Lisa Qin, Adélie Touraille
Combining an illustration of the Himalayas with custom typography, the logo brings together Indian identity and sporting prowess while fitting into the loud and colourful graphic approach of basketball team logos.



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